Coaching Taken to a New Level

Introducing Bruce McLeod

  • Bruce is a multi-certified executive coach, Bruce is passionate about seeing people and organizations reach places they never before thought possible.
  • Bruce has led operations, strategic planning and human resources functions in regional, national and multinational corporations, and has contributed to the kinds of business transformations that attracts attention on a larger scale.
  • Bruce earned his Certified Executive Coach designation at Royal Roads University and holds Professional Certified Coach credentials through the International Coach Federation. He is also on faculty of the graduate executive coaching program at Royal Roads.
  • He served for several years as the Global Vice-President, Human Resources for a multi-national Canadian based company. He ultimately left this role to pursue his dream of “all things coaching”.
  • His coaching philosophy is rooted in his belief that you are 100% capable and possess within you all the wisdom and creativity you require. His role as a coach is to help you step into your full potential. By serving as a “thinking partner”, you will explore new possibilities and make commitments that you want to hold yourself accountable for.
  • Bruce works with executives, emerging leaders, and entrepreneurs who are ready to take themselves, or their organization, to the next level of performance.
  • Bruce has his Professional Certified Coach (PCC) credential, a prestigious designation for a proven coach with at least 750 hours of client coaching experience.

In this episode:

  • Bruce fills in the hosts about organizational culture in business and how it can make the biggest impact for a company’s product differentiation and giving a company a competitive advantage.
  • Bruce talks about how people don’t quit their company, they leave their boss. Having strong organizational culture in business helps for companies to retain their employees for the long term.
  • Bruce discusses the biggest systemic challenges organizations are met with, an example of this is companies having too strong of a command and control mentality.
  • Bruce explains how HR expertise can really help bring about change in culture for a business to thrive and succeed.
  • He elaborates how if a company usually is late for all of its meetings it’s more reflective about the company’s culture.


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